Find out which TikTok influencer trends are most popular in 2025! Discover one significant change and three major trends to increase your brand's visibility and engagement.
2025's Top TikTok Trends for Influencers
Because TikTok is changing, influencers who want to expand their following and brand must stay ahead of the curve. These major themes will influence influencer engagement and content strategies in 2025.
1. Virtual Influencers & AI-Generated Content
Influencers will produce original content more quickly with the aid of AI tools, and virtual influencers—who combine technology and social media influence—will become more well-known.
2. Educational & Long-Form Content
Influencers will adopt longer storytelling formats, sharing in-depth tutorials, vlogs, and behind-the-scenes content, even though short videos will continue to be the most popular.
3. Live commerce and interactive shopping
As TikTok's e-commerce capabilities grow, influencer-led live shopping events and product displays will become a significant means of interaction and revenue generation.
Authenticity and personal branding are crucial.
Real, uncensored content is in high demand. Stronger communities and closer ties will result from influencers sharing their honest, intimate experiences.
